A Seasoned Viewpoint on Patient
Education
by Barry Mullen, DPM
One
can be the greatest surgeon in the world, own the highest tech
medical equipment available, possess the strongest basic science
background imaginable...yet, all of this "stuff" can be potentially
wasted if your patients not only do not understand you and what you
are attempting to convey, but more importantly, do not TRUST you.
One can literally spend hours discussing the various psychological
parameters that are essential to master to establish the strong and
trustworthy doctor-patient bond that is critical to successful
patient care.
The Human
Connection
Establishing a
trustworthy doctor-patient relationship is the absolute key for the
successful management of EVERY condition we treat, while it
simultaneously creates the advantage of reducing medico-legal
liability! While one cannot promise nor predict that one will never
get sued, despite our best efforts at communicating and providing
the highest quality medical care available, those health care
providers that are trusted by their patients stand the greatest
chance of avoiding malpractice law suits. I believe I'm in the rare
but enviable position of speaking on this issue, for in 20+ years in
private practice, I've never been named as the primary defendant in
a malpractice case. To that end, what I've learned is that even more
important than patient education is patient CONNECTION, and I
believe the single most important aspect is to create the aura that
you sincerely care about your patients and wish to treat them as you
would your best friend or family member. How does one go about
establishing this connection?
Making the
Connection
Anatomically,
the human brain has two distinct hemispheres. Before one can
successfully attempt to impart information to the brain's cerebral
cortex (cognitive side), one must first connect with the midbrain
(emotional side). Initial greeting, patient eye contact, body
posture, utilization of non-verbal communication skills, active
listening skills and displaying empathy towards one's patient all
work to establish trust which is an emotional response to visual and
verbal stimuli. My partner (PRESENT Author and Lecturer John
Guiliana, DPM) once informed me that communication experts agree the
impression one creates in the first 10 seconds of an initial patient
encounter may last as long as 5 minutes...so, clearly, the MOST
important part to the start of establishing a strong doctor-patient
relationship is one's GREETING. Displaying a warm, friendly smile
while offering a firm, confident handshake and maintaining eye
contact from the moment you walk into the treatment room are the
hallmarks for a successful greeting. Assuming proper posture and
immediately focusing on your patient imparts an attentive and
concerned aura. Breaking the ice with an initial question such as
"did you have any trouble finding our office?" often takes the edge
from nervous patients. If you want and expect your patients to
reveal truthful and accurate information about themselves, to comply
with your various treatment recommendations, then mastering these
skills becomes essential in obtaining successful treatment outcomes.
Establish
the Case that You Care about Them, Not their Condition
Asking early
social open ended questions (those that do not evoke simple yes and
no answers) allows a patient to talk about themselves. People enjoy
this and it shows individuals that you care about their lives,
rather than being looked at as just another statistic. It also
provides the health care provider insight into the patient's
socio-economic status and education level. These factors are
important to establish before one begins the process of querying for
answers to medical questions because it provides insight into how
detailed and sophisticated the communication can become and thereby
sets the communication tone. For example, an open ended social
question might be...so Mrs. Jones, would you please tell me a little
bit about yourself (family, personal likes, dislikes, employment,
where raised, etc)? This typically takes just a few minutes, but
once accomplished, further connects with the brain's midbrain. Now,
you've laid the foundation for creating an aura that you are
interested in this patient as a person. When patients FEEL that you
care about them, they're more apt to open up to you and provide you
with the information you need to establish a working differential
diagnosis and subsequent treatment plan.
Now You're
Ready to Listen
Now, you
should be ready to take an accurate and thorough history of the
patient's chief complaint. Here, a combination of open and closed
ended questions may be utilized to disclose the NLDOCATs pertinent
to the patient's chief complaint (Nature, Location, Duration, Onset,
Course, Aggravating factors and Time). Try to avoid using leading
questions. Rather, let the patient tell their story. Keep your
language commensurate with your perceived patient comprehension
level. If you use medical terms, briefly explain them. If you find a
patient begins to ramble off on a tangent, a gentle touching of the
foot or leg combined with a phrase such as, "please excuse my
interruption Mrs. Jones, but I think it would be most helpful if WE
(evokes a sense of a "medical partnership") refocus on…." As you get
farther and farther into the history taking, you can then begin to
ask more closed ended questions that evoke the most rapid replies to
provide the various essential details surrounding the patient's
chief complaint. Out of all the components of the initial
examination, one should take the most time taking the history, for
the diagnosis can generally be made 9 times out of 10 before one
even touches or observes the foot. The physical examination is then
utilized to corroborate the initial clinical impression arrived at
from the history. Usually, this proceeds rather rapidly, for one is
usually able to isolate the complaint to one of the major bodily
systems i.e. vascular, orthopedic, dermatologic etc. and can quickly
hone in on evaluating whether the various signs commensurate to that
suspected diagnosis are present. Once this is performed and the
diagnosis corroborated, then the ensuing educational discussion
regarding the chief complaint and its treatment protocol(s) may
commence.
Doctor =
Teacher Art, Not Science
When imparting
medical information to the patient, never talk down to them. Display
empathy with expressions such as, "Wow, I can see how this problem
must really affect your lifestyle, and I believe we can work
together to get you well", and/or, "I believe I understand what you
are going through and will do everything within my power to help you
get well, but I'm going to need your help." Expressions like these
not only display a caring and empathetic attitude; they are also
designed to create a cooperative between doctor and patient.
Patients are more apt to comply with treatment recommendations if
they are "led to believe" they are taking an active part in the
decision making process. The art in medicine is through empathetic
communication where patients think the treatment they are about to
submit to is their idea! While offering treatment options is always
the best policy, occasions often arise when one specific treatment
protocol is clearly superior to all others, and therefore, in the
patient's best interests. If a patient initially fails to agree with
that treatment recommendation, a phrase such as "Mrs. Jones, in my
experience, for your complaint, this treatment recommendation is
clearly your best option, one that I've witnessed the most
successful outcomes with, and I have no hesitation recommending it
to my best friend or family member." AND, by the way, as previously
mentioned, and it bears repeating, if you treat your patients as you
would your best friend or family, you will ALWAYS succeed!